Taco Bell- When Mexican food is anything but Mexican

Where tacos go to die

New York(CNN Business) - Taco Bell is rolling out what's arguably the tastiest subscription service yet: daily tacos.

For $10 a month, Taco Bell customers can get one taco per day for 30 consecutive days. The national program, called Taco Lover's Pass, is available to purchase beginning Thursday for members of its rewards program and have downloaded the Taco Bell app.

A variety of tacos are included in the subscription, including a soft taco, spicy potato soft taco, crunchy tacos and its Doritos tacos. Once a customer subscribes to it, a special section within the app is unlocked and customers can add a taco to their cart during the checkout process.

I suppose it was just a matter of time before some enterprising soul figured out what America was missing: a taco subscription service. Because who wouldn’t want a daily taco if presented with the opportunity, right??

‘Course, taco aficionados could argue that what Taco Bell offers up aren’t exactly tacos, and they’re every bit as Mexican as I am, which is to say not at all. Truth be told, there’s nothing Mexican about Taco Bell except perhaps the word “taco” in the company’s name. Whatever Mexican heritage may have once existed in the menu was long ago Americanized and made bland enough for American palates. Most of their menu would be right at home at an American Legion fundraiser in rural Iowa.

Ah, but I digress…because in the end, we’re still (more or less) talking about tacos, right? And just because a fast-food chain has taken a perfectly good Mexican dish and dumbed it down…well, that doesn’t mean it can’t still be good, right?

I wouldn’t know. If I want a taco, I’ll go find a taco truck and buy an honest-to-God taco, not some bland Americanized version that tastes like it could’ve been served at a VFW hall in central Wisconsin. Hey, tacos should hurt, knowhutimean? And even if they don’t hurt, they should have some flavor, some bite to them.

Besides, if you’re the sort of person who can eat a Taco Bell taco every day, you either have a cast-iron stomach or you’ve accepted diarrhea and other stomach ailments as a cost of doing business. Or you’ve purchased stock in Pepto-Bismol.

If you think a Taco Lover’s Pass sounds like a great idea…well, bless your heart. I hope your stomach’s up to the challenge.

Thank you for taking the time to read this. If you enjoyed it, I hope you’ll take a few seconds and join the party via a paid subscription. While you’re at it, why not forward this to a few like-minded friends who might also enjoy it!! You can also donate via Venmo (@Jack-Cluth).